Gals Agro
Turning paid marketing into $61,200 in verified B2B revenue.
Gals Agro is an agricultural infrastructure business offering greenhouse construction and related farming infrastructure.
I led the marketing strategy across organic social media and paid advertising, focusing on reaching commercial farmers, agricultural investors and prospective greenhouse buyers.
- Role
- Marketing Lead (via ToriaX Ltd)
- Period
- January – March 2026
- Industry
- Agriculture / B2B / Agricultural Infrastructure
$61,200
Verified B2B revenue
130
Inbound messages
123
Paid conversations
3.00%
Overall CTR
6.21%
Engagement rate
The challenge
Reaching a small, high-value audience.
Gals Agro needed to strengthen its digital presence, attract relevant buyers and generate commercial enquiries for its high-value agricultural infrastructure offerings.
The strategy needed to reach a relatively specific audience of farmers, agricultural investors, diaspora Nigerians and prospective commercial greenhouse buyers.
My role
Strategy and execution, end to end.
I led the marketing strategy and execution across organic social media and paid advertising, including brand positioning, content planning, campaign development, audience targeting, performance monitoring and lead generation.
Strategy and execution
From brand foundation to closed sales.
- 01
Brand and Content Strategy
Established content pillars, developed content calendars and implemented a consistent publishing strategy across Instagram and X.
- 02
Audience Development
Focused on commercial farmers, agricultural investors, diaspora audiences and people interested in high-value agricultural infrastructure.
- 03
Paid Acquisition
Launched four Meta Ads campaigns in March 2026: Farmers Audience, Diaspora Audience, Video Conversion and Visibility Campaign.
- 04
Performance Optimisation
Analysed campaign performance and refined creative, messaging and targeting to improve audience response and inbound conversations.
- 05
Lead Generation and Commercial Outcomes
Used campaign calls to action and inbound messaging to generate commercial enquiries, contributing to the sale of greenhouse and trench-pen installations.
Results
What the 90 days delivered.
$61,200
Verified B2B revenue
From ad-generated sales
130
Inbound messages
Organic + paid
123
Paid conversations
Messaging convos from ads
3.00%
Overall CTR
6.21%
Engagement rate
Target was 3–5%
Campaign performance
Supporting metrics.
| Metric | Result |
|---|---|
| Paid advertising reach | 20,530 |
| Combined organic and paid reach | 23,384 |
| Total views | 51,943 |
| Total ad spend | ₦92,828.93 |
| Average cost per link click | ₦227.52 |
| Instagram profile visits | 1,181 |
| New followers | +279 (5,771 to 6,050) |
| Posts published | 60 over 90 days |
Commercial revenue breakdown
$61,200 from five greenhouses and thirty trench pens.
Confirmed revenue from sales generated through the paid advertising campaigns.
| Product | Quantity sold |
|---|---|
| Greenhouses | 5 |
| Trench pens | 30 |
| Solar farm setup | 1 |
| Total confirmed revenue | $61,200 |
No revenue is attributed to the solar farm setup.
Pilot project context
The pilot phase, not the full proposal.
The pilot phase being worked on involves five greenhouses, thirty trench pens and a solar farm installation.
This sits within Project Shellvault, a larger commercial snail-farming proposal by Gals Agro. The full proposal was not delivered during this marketing engagement, and its estimated project costs are separate from the revenue figures above.
Campaign learnings
How content turned into sales.
- 01
Organic foundation
Two months of organic content established the brand's voice and credibility before any ad spend.
- 02
Audience research
Research into agro-investors, diaspora Nigerians and commercial farmers identified who was actually buying.
- 03
Paid conversations
Paid campaigns in March turned that audience into 123 direct messaging conversations.
- 04
Commercial sales
Those conversations translated into confirmed greenhouse and trench-pen sales.
Evidence
Screenshots and supporting material.
Click any image to view it full size.
Contact
Let's build something meaningful.
I'm always interested in conversations around growth, marketing, fintech, technology and opportunities to build.
toriadickson00@gmail.com