Panta Market
Building growth from pre-launch to measurable market activity.
Panta Market is a permissionless prediction market built on Solana, allowing users to create and trade markets using USDC.
I joined while the product was still being built and independently developed its go-to-market strategy, leading growth initiatives across positioning, acquisition, community development, product collaboration and partnerships.
- Role
- Growth & Marketing Lead
- Period
- 2026–Present
- Industry
- Web3 / Prediction Markets / Solana
$86,003.02
Total trading volume
$13,347.18
Protocol revenue
2,195
Total trades
1,118
Registered accounts
The growth results
Platform activity in my first four months of growth ownership.
Figures from the latest on-chain dashboard. Protocol revenue is revenue earned by the platform, not personal earnings.
$86,003.02
Total trading volume
$13,347.18
Protocol revenue
2,195
Total trades
176
Unique traders
231
Total markets
190
Markets resolved
48
Unique creators
1,118
Registered accounts
Community
Community built alongside the product.
1,600+
X followers
878
Discord members
Strategy and execution
Building the growth function from the ground up.
- 01
Go-to-Market Strategy
Developed Panta's go-to-market strategy from pre-launch, covering market research, competitive positioning, product messaging, launch campaigns and growth priorities.
- 02
Growth and Market Development
Owned growth and protocol-revenue strategy, focusing on trader acquisition, market creation, creator participation, trading activity, activation and retention.
- 03
Product and Data Collaboration
Worked with engineering on analytics infrastructure and admin-dashboard requirements. Used user research and market behaviour to recommend improvements to market creation flows, product mechanics and pricing.
- 04
Partnerships and Ecosystem Development
Developed strategic partnerships and integrations, including NectarFi, bringing Panta's prediction market into its app and supporting distribution and co-marketing initiatives.
- 05
Team Leadership
Built and led a four-person growth team, delegated responsibilities, set KPIs and reported growth performance and strategic recommendations directly to the founder.
Competitive research
Mapping the prediction-market landscape.
Competitor and audience research across these platforms informed Panta's product positioning, messaging and growth priorities.
- Polymarket
- Kalshi
- Pump.fun
- FOMO
- Predict.fun
- Bayse
Industry representation
Representing Panta in the ecosystem.
- Represented Panta at TOKEN2049 Singapore.
- Delivered a keynote at Solana Summit Uyo: From Prediction Markets to Localized Intelligence Networks.
Evidence
Screenshots and supporting material.
Click any image to view it full size.
Contact
Let's build something meaningful.
I'm always interested in conversations around growth, marketing, fintech, technology and opportunities to build.
toriadickson00@gmail.com