Artemis Finance
Driving staking participation through DeFi growth campaigns.
Worked on growth and marketing initiatives for Artemis Finance, a liquid staking protocol on Metis and partner chains, based in Asia.
- Role
- Growth & Marketing
- Period
- January – July 2025
- Industry
- DeFi / Liquid Staking / Metis
326.85K
METIS staked (new ATH)
$300K
Binance Wallet rewards campaign
Rewards, not revenue
13,000+
METIS committed in 3 days
7,666
Coin98 campaign participants
Project overview
Scaling a liquid staking protocol in the Metis ecosystem.
Artemis Finance needed sustained growth across TVL, campaign participation, partner visibility, community trust and distribution.
The objective was to drive growth through partner-led campaigns, social distribution and consistent on-chain and off-chain visibility.
My ownership
How campaigns showed up, and how users engaged.
I worked closely with the founder and ecosystem partners to plan, launch and scale campaigns.
- Social media marketing strategy and daily distribution
- Campaign content creation, visuals and execution
- Funnel management and retention strategy
- Partner campaign amplification and rollouts
- Messaging and narrative alignment
- Performance tracking and optimisation
Campaign execution
Partner campaigns and outcomes.
Reward figures are incentives distributed to participants, not protocol or personal revenue.
| Campaign | Outcome | Impact |
|---|---|---|
| Artemis × Coin98 Wallet | 7,666 participants, 853 eligible for rewards, 62K+ X impressions, 32K+ Telegram views | High-volume participation and multi-channel visibility through partner distribution |
| Artemis × GOAT Rollup | Integration of GOAT Network, a BTC DeFi protocol | Extended reach into the BTC DeFi ecosystem and a new user segment |
| Artemis × Gate Wallet | 1,000 oMETIS distributed | Wallet integrations and first-time protocol interaction |
| Artemis × HerculesDEX | 2,000 oMETIS distributed | Liquidity participation within the Metis DeFi stack |
| DSEQ Reboot Campaign | 15,000 METIS integrated | Liquidity growth and retention through staged incentives |
| Artemis × Binance Wallet | $300,000 in METIS rewards | High-value staking and protocol awareness |
| Artemis × Magic Store | 10 winners rewarded; top 5 most-reviewed project | Brand credibility and discoverability |
| New staking ATH | 326.85K METIS staked | Protocol milestone |
Performance
Staking, commitment and reward results.
Contributed to ecosystem growth and staking initiatives during a period when Artemis Finance surpassed $10M in Total Value Locked (TVL).
$326K+
METIS staked through campaigns
$300K+
Rewards campaign
Distributed rewards
13,000+
METIS committed in 3 days
15,000
X followers milestone
$10M+
Total Value Locked (TVL)
Protocol-wide milestone
Evidence
Screenshots and supporting material.
Click any image to view it full size.
Contact
Let's build something meaningful.
I'm always interested in conversations around growth, marketing, fintech, technology and opportunities to build.
toriadickson00@gmail.com